• Social Media Marketing

    How to Be Strategic When Planning Marketing Campaign Around Social Media

    December 11, 2013 — By Brain Technosys

    Social media has become one of the most important marketing tools available, especially when it comes to the Internet. Many people will use some form of social media device such as Facebook and Twitter and this allows information to move very quickly. If you plan on using social media in order to get the message of your product or service in the public eye, you need to be strategic. You need to know exactly what your target audience wants and make sure that you are able to deliver it to them.

    Look at Your Objectives

    As with any kind of marketing strategy, you need to know exactly what sort of goal you have. If you are planning on promoting a blog then you need to put that in as your end goal. You can then take a look at the different social media methods that can be used in order to make a blog better. It is also a good idea not to think of this as a boring task that needs to be done. Think of your marketing strategy as a challenge or even a game. By doing this, you will be able to come up with better ways of getting to the goal that you have created. Determine how you can use social media to spread the word about your blog or website.

    Align Your Strategies

    It is now time to align the strategy with your objective. Promoting a blog is a relatively simple thing: you can use Facebook likes in order to get more people to read it. You can also post regular updates on Twitter in order to get people interested in the subject that you have been blogging about. Each blog post needs to be thought out carefully as well. A good blog is going to grab the reader’s attention and keep it. You will also need to gain followers. Hosting special contests or promotions can help you to gain followers and every time you post an update, your followers will see the information, keeping your business or blog in the forefront of their mind.

    Acknowledge Your Followers

    Promoting yourself is easy, but the most important part of promotion is the people who actually help you to get higher up in the rankings. This involves all of the followers and fans that you have managed to amass over time. As a result, it is a good idea to acknowledge your fans from time to time and make sure that they are given the credit that they deserve. Putting up posts on sites like Facebook can definitely be worthwhile. The more that your followers know they are appreciated, the greater the amount of loyalty that you will receive in return.

    Overall, finding the right strategy can be difficult but you do need to stick to it. Doing so will allow you to improve on your current business model and find out more about what your audience wants to achieve when it comes to this.

    Author Bio: Michelle is a freelance writer and blogger. She writes for a number of different companies and websites, on various topics. She has learned that is a great resource for marketing services including social media promotion.