The advancement of internet and the increasing demand for branded products and services all over the world have encouraged many businesses to take the online route. Websites have become the new office and shops for many small and large companies. While this is good news for consumers, the exploding number of websites has paved the way for a rat race between merchants to grab the attention of maximum number of buyers. As we all know, buyers find products and services online; thus, it has become very important for companies to stay on top of the SERPs for business-specific keywords. To achieve a good position on search engine result pages, website owners generally hire SEO companies India. The reason behind their choice is mainly two factors – affordable service and quality performance.
if you run a SEO company in India, you must have dozens of clients from your own country and overseas. As the owner of the SEO company, you have to deal with the clients directly and it is, undoubtedly, a daunting task. If you are facing problems while handling clients, here are some useful suggestions for you.
# Communication is the key: From the start till the end of the assignment, you must maintain constant communication with the client to assure him that you are always ready to help. Understand the requirements of your clients and give them suitable suggestions. Effective communication helps you build good professional relationship with clients and as a result, they refer your firm to others.
# Explain your process: Some of your clients may have no idea about the search engine optimization process and can consider your work methods unprofessional. For example, you understand the value of a third party blog comment, but your client can think of it as a stupid excuse to waste time. Therefore, you should explain the basic process of on-page and off-page optimization to avoid any confusions or debates in future.
# Don’t use jargon: People working in SEO companies Indiahave a tendency to show their clients how knowledgeable they are and in order to impress, the SEO executives use lots of jargon while explaining their work methods. Try to use a lucid language and understandable terms to help clients feel comfortable. Some jargon are unavoidable, but when you use them, explain what those means and at the end of your conversation always ask clients if they have any questions.
# Guarantee only realistic results: Never promise a client that you will bring his website on top of the SERP in just a week, because that is almost impossible. Make your promises carefully and keep the goals achievable. At the end of the day, clients will expect you to fulfill the promises you have made and if you fail, they may never work with you again.
# Show your results: It is easy to tell someone “my team is very professional and we provide results”, but very hard to make the listener believe that you are speaking the truth. Therefore, whenever you are on the verge of getting a new contract, show the results of your devious projects to the client. For example, if you have last worked with X company, showing their website’s current position on Google search results can help you seal the deal.
# Always stay calm: Misunderstandings and mistakes are parts of the job, especially when you are working with too many clients. As the owner of the company, you have to deal with the frustrations of your patrons. However, you must never raise your voice or use abusive words whether it is your team’s mistake or not. You should talk calmly and explain why things went wrong. Polite and professional behavior calms down a heated argument very quickly.
# Write clear terms and conditions: You must clearly mention all the terms and conditions in the work contract and ask clients to read it carefully before signing. A written, detailed contact keeps you safe from court hassles and clients also feel safe because they get a document with your signature mentioning the work, duration, payment details etc.
Maintaining client relationship is very important. SEO companies Indiashould call their past clients occasionally to know how their business is going and if they need some additional services like SMO or PPC. Apply the tips mentioned above and you will be able to run your business smoothly.
AuthorBio: Sarmista Aun is the author of this post. She writes for a professional SEO company India. She is also a social media analyst and provide tricks to manage social media campaigns successfully.
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