How to do SEO? .This is the first question which comes to our mind when we think about promoting any website. Search engine optimization which is also termed as “SEO “has evolved over years but, basics still remains the same. On page SEO and off page SEO are the 2 sides which are independent but, yet connected.
On Page SEO: As the name suggests, there are some basic rules and guidelines which we need to follow to optimize the web page in order to get noticed and indexed by search engines. Some of the basic rules include following:
• Title Tags insertions
• Proper Meta tags
• ALT tags in images
• H1 tags
• URL structure
• Original Content
• Keyword density ( I believe this is least important )
• Site maps, both XML and user facing.
Note: In case you are not familiar with the above terms, please click on them for a detailed description about them.
Off Page SEO: As the Name suggests, these are the activities which are done “OFF THE WEBSITE “i.e. not within the website, to get noticed / promoted for search engine rankings. Some of the traditional off page work includes.
• Directory submissions
• Article submissions
• Blog commenting
• Forum Commenting
• Theme based link Building
• Press release submission
• Video Promotion
• Social Media Promotion
• Image Sharing
One thing which we need to make sure about is genuine content and quality work. Doing submissions using software will not help but penalize your website and may never be indexed on search engines. Also make sure you do not copy content for website, articles, blogs etc.
I hope this information was helpful and informative to all beginners of SEO. Keep reading my other posts for more updated information on SEO.
June 8, 2021