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    Improving Your Local SEO – Some Tried and Tested Tips

    September 23, 2014 — By admin

    When it comes to improving the traffic on a particular site, to increase the visibility of the content; the role of improving local SEO can never be denied. However, the procedure is easier said than done. There are a number of options that can be practiced. While on one hand this provides a lot of options to choose from, on the other hand, it at times leaves businesses, especially the smaller ones pretty confused. Hence, let us discuss some of the best tried and tested ways of improving local SEO.

    The ultimate objective of SEO is to produce positive results in terms of visibility and traffic. Now, with an increasing number of people using various mobile devices that are ‘smart’ enough to access net, it is imperative that each and every business has a strong online presence to better their ‘online visibility’ and have a substantial edge over the competitors. Let us discuss some of the ways to better the local SEO.

    Building the local listing pages

    This is the most elementary and probably the easiest step that involves claiming the local listings on various search engine pages along with the business listing directories. Once the profile is complete, then you will have to verify whether you are considered an owner of the particular business listing and whether each of the business listings has come up with unique verification mechanism. While some of them will provide a pin code over email that will have to be used for completing the verification, some others will ask you to complete the verification by just verifying your email address.

    Blogging

    Regular blogging is a fantastic way of enjoying SEO benefits. The articles you come up with at regular intervals will help you to increase the local visibility by a considerable extent. This can be done by creating content with strategic use of local keywords along with search items pertaining to the business in question. Experts are of the opinion that blogging provides immense SEO benefits besides providing the visitors loads of information whenever they open the site.

    Optimizing the website to the maximum

    This is the trickiest as well as the most important part when it comes to improving local SEO. A solid and comprehensive on-page optimization always provides businesses the topmost ranks on the search engines. Hence, it is imperative that proper research is done when optimizing the on-page factors and subsequent time is taken to make sure that the optimization is done in a proper way. Further tips in this regard can be seen on the page having link http://www.paradoxseo.com.

    Ensuring that the website is tablet as well mobile-friendly

    With the introduction of smart phones and mobile devices like tablets and iPads that can be used for accessing net, it is imperative that your site is mobile responsive. Or in other words, the site can be watched on PCs as well as mobile devices irrespective of the screen size, without losing any of the information or functionality. Hence, an investment needs to be done to make your site mobile responsive, if you are to improve your local SEO ranking.

    Ensuring that the website is tablet as well mobile-friendly

    With the introduction of smart phones and mobile devices like tablets and iPads that can be used for accessing net, it is imperative that your site is mobile responsive. Or in other words, the site can be watched on PCs as well as mobile devices irrespective of the screen size, without losing any of the information or functionality. Hence, an investment needs to be done to make your site mobile responsive, if you are to improve your local SEO ranking.

    Encouraging viewers and customers to upload reviews

    This is another highly effective step that helps in improving local SEO. If you regularly get positive reviews from the customers, quite understandably it will lure more people to use your product or service, and that will increase your site visibility to a great extent. Do not bribe your customers as that does not have any long term benefit. Provide them a comprehensive list of sites where they can leave their reviews and this will help them leave their feedback, which will help your site to get top ranking on SERP.

    Author Bio: The author is an experienced SEO executive and has his own SEO firm that caters to the needs of a number of businesses. Look at http://www.paradoxseo.com and this will give you a lot of information on the subject written by the author.