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    How is Artificial Intelligence Impacting E-Commerce?

    September 18, 2018 — By Brain Technosys

    Technology is dominating today for people, to live happily in this world. Here, the impact of technology enables us to see things, the work we do, and the way in which we interact with our surroundings. This is making our lives more convenient as there is a huge inheritance of innovation, giving way to the higher level of growth, amongst business organizations. They evolve their businesses around these modern technological innovations.

    One of the most recent innovations relate to the sweeping industry is Artificial Intelligence (AI). It is now felt that every industry has actually embraced the potential of AI.

    However, especially E-commerce is the one amongst all the businesses that focus on the most customer-centric working. It is a fact that many of the e-commerce businesses have already shown that Artificial Intelligence in their organizations is providing better results. The influence of AI on e-commerce businesses and the different methods, by which organizations use it, can be found out easily.

    The concept of Artificial Intelligence

    Today, machines that exhibit Artificial Intelligence are intelligent in the sense that they are capable of performing functions and tasks on their own. These AI incorporated machines are designed in such a way that they can think and behave like humans.
    Businesses use this machine capability that is integrated with Artificial Intelligence to boost the overall productivity and efficiency. Over the years, there is a tremendous growth for AI in the market. In the year 2016, the global market of AI approximately represented a value of US$3,221 billion. This is expected to grow up to approximately, US$89,847, by the year 2025.

    Impact of AI over E-Commerce Business

    According to the present scenario, it has been seen that AI is bringing out plenty of opportunities. This success is attributed to innovation. The technology of AI is motivating marketers to use it for their business. Some of the most common techniques in which app development companies, which are making use of AI, include Chat bots Usage, Managing the inventory in organizations, Easier customer searches, Creating an interactive sales process, Channelling a new level of personalization, and Virtual Assistants.

    Chatbots Usage

    These chatbots are techniques connected with Artificial Intelligence. They are trained to answer questions in the most relevant manner. It is a machine that understands and learns from the interactions it has with users. The questions and answers are stored in the chatbots gadget and use them to give answers in the future. The best part about bots usage is that it not only improves the user experience on the app but also increases the productivity of the business. Hence, there is tremendous time-saving in the employee’s work, thereby, increasing the efficiency.

    Managing the Inventory in Organizations

    Based on the working of AI, the machine collects and analyses the important factors that drive demand for major requirements in the market. AI made changes in mobile app world. Besides, it predicts about the future demands and provides the organizations a benefit of assessing their inventory needs.

    Easier Customer Searches

    The technical friendly AI incorporated machines, assist the customers in making their product searches easier. Amazon’s Echo makes use of a camera integrated with Artificial Intelligence and enables easier customer searches. Further, it offers recommendations about what looks best for the customer.

    The other important techniques of AI include creating an interactive sales process, channeling a new level of personalization, and Virtual Assistants. Amazon is probably considered as the biggest e-commerce business that has integrated with AI. Owing to this, the sales have skyrocketed recently.