Winning Business - Corporate Identity Design with Impact
The choices you make in the development of your corporate branding and identity is a major factor in determining the perception of your business to your customers.
Corporate branding is more than a logo. All of your marketing material needs to reflect the goals, ethics and vision of your company.
Corporate identity design projects fall into three stages.
Creation of a new (or development of the existing) corporate identity design.
Creation of a set of corporate identity design guidelines. This is a document which ensures that once an identity has been approved, consistency of use is applied in practice.
Rollout of the new corporate identity design. This could cover everything from signage, stationery and business forms, promotional literature, web site, intranet.