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Mautic is an open source marketing platform that helps to automate the mundane tasks related to e-commerce websites. Maintaining an e-commerce website requires regular effort. The website owners can sigh in relief if their day to day tasks are automated using Magento Mautic. You can use this platform to personalize and customize your e-commerce website based on your requirements and can concentrate on other segments of work at an ease.

This platform helps to know more about your audience and make meaningful and loyal relations with your customers. You can create customized marketing campaigns and integrate with various sections of your business website, various services, and reports. Magento development services enable you to integrate with various services and automate your e-commerce website and reach your targeted audience at an ease.

Mautic is the module that enables to connect to Magento 2 through API and send customer data. You can customize this data according to your needs by simple settings provided on this platform. Here you can specify the API credentials and URL of the Mautic. After the specification of Mautic URL and API credentials, you can export your customer data to Mautic. This system helps to communicate faster with your customers and collects the customer information and stores at one place. Most of the e-commerce companies take the help of marketing campaigns to lure customers. The mautic integration extension makes this campaigning easier in simple steps.

For integrating your e-commerce website, you need a mautic account. You can install Mautic extension through Mautic cloud. They are available for free and paid plans also. Some of the benefits of Mautic extension are as follows.

• Integration of Mautic extension is simple and helps to develop good communication with customers and increase the sales.
• Mautic extension helps to check the behavior of your customer in social media and manage the communication with them using personalized settings. Using this feature, you can send additional information to a particular customer if needed if you install the settings for automated communication with individuals using this extension.
• This feature helps automated email service to the customers. You can also send personalized newsletters to the customers if you make settings to send newsletters to the customers at a particular time and date. For example, weekly or fortnightly.
• Synchronization of information and customer data will be done automatically if you provide customer data after the installation of Mautic extension. But you have to take care that the customer information is saved in Magento.
• Mautic extension allows you to create customized fields in Mautic and Magento. If the type and code of the data matches, the information related to customized fields can be synchronized automatically

Some of the actions you can perform after integration with Mautic extension are –

• You can send bulk emails to the customers
• You can track the behavior of your customers on social media, track their tweets
• You can design custom automation algorithm based on the customer information integrated with the Magento.
• You can make any changes in the Mautic to send marketing campaigns to your customers.

To conclude, the Mautic extension is used to take care of day to day activities of e-commerce websites and customize the features according to need. Magento development company India provides integration to various services and automates the day to day tasks related to your business site.